Barclays have launched a £10million digital safety campaign to combat the number of UK citizens currently being affected by fraud. The campaign includes two adverts, an online quiz to monitor your vulnerability and ‘tea and teach’ sessions in Barclays branches to help inform the public of the dangers they may be facing.
Currently, Londoner’s with a master’s degree aged 25 to 34 are the UK’s most vulnerable group, significantly more than older members of the public, with men in this category seen as slightly more at risk than women. Studies say that nearly a fifth of people who have suffered from fraud or are victims of scam take no further action after the incident to boost their digital defences, leaving them vulnerable to further attacks.
Apparently, only 17% of people in the UK can accurately identify basic digital threats, that can be found in ways like social media messages that are designed to trick users into sharing their personal information details or downloading a malware that will find the information for itself. These leaves many people vulnerable to attempts to steal their personal information and therefore gain access to their lives.
Because of this, Barclays UK Cheif Executive Officer Ashok Vaswari has called for the public, the police and business of the UK to unite in tackling this growing issue. Half of recorded crime in the UK at the minute is made up from fraud and cyber offences, with 5.6 million people and companies suffering from its effects. This costs the UK around £11 billion each year. Plus, new research from Barclays shows that a quarter of people in the UK have experienced cyber-fraud or scam in some way in the past three years, with 18% saying they’ve encountered it more than once, meaning that the real victims could be much more than the official figures, as this truly is a growing problem that is desperate for a solution.
This is why Barclays new initiative is so important, as it shows the corporation truly trying to protect not only their customers but the British public in general. Barclays customers now have the chance to instantly switch the function for remote purchases on and off and can set their own daily ATM withdrawal limits with their mobile banking app, meaning that access to their account is monitored by the customers themselves.
Barclays have also created an online quiz that allows people to assess their own digital safety level and gives the customers further tips on how to strengthen their defences depending on how they fare within the quiz. There is also a multi-channel ad campaign screening, with two adverts showing examples of fraud in action. One shows a young man supposedly emailing his family asking for money after being involved in an accident abroad, and the other features a woman in a call centre posing as a bank employee, as she uses a subtle trick that will result in customers giving her their PIN over the phone. Both of these represent current techniques used by fraudsters and help to spread the message of the dangers the public faces.
Along with this, Barclays have begun providing digital safety teach-ins within their branches to help customers learn the correct ways to protect their information and fight against scammers online. This will equip their customers with the opportunity to avoid ever becoming victims to fraud.
There are three basic measures that Barclays estimate would drop fraud levels by up to 75% if people were to follow them. The measures are:
- Never give out your full online banking PIN, passcode or password to anyone, even someone calling claiming to be the police or your bank
- Do not click on any link or open any attachments from any emails that you have received which are unsolicited
- Avoid letting someone you do not know have access to your computer, especially if it is remotely
By following these measures many people could be saved from the trauma of fraud.
Any individual or company that suspects they have been the victim of fraud can call Action Fraud on 0300 123 2040 or contact them.